Alasco's Shift to Inbound: 70% Closed-Won Revenue in 1 Year

Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.You'll gain firsthand knowledge of:- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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