The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata

On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Follow Marketing Dilemmas Podcast here: https://podcasts.apple.com/dk/podcast/marketing-dilemmas/id1676590481Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

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