Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation

In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation.As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency owners should focus on to make their businesses sellable and scalable. Whether you’re considering a future sale, planning succession, or just curious about how to increase your agency’s value, this episode is packed with actionable advice.What You’ll Learn:How buyers assess agency value (and what surprises most sellers).The critical importance of deal terms over valuation alone.Why agency founders need to focus on reducing their reliance on the business.The role of inbound marketing in boosting firm value.Navigating the emotional toll of selling a business and separating personal identity from the agency.Resources & Links:Visit Punctuation’s website: punctuation.comCheck out Punctuation’s insights: punctuation.com/insights 🎯 This email is part of Kaffeen’s Reignite Reset series.Get instant access to the full Reignite system → kaffeen.co/reignite

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