Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton
15 Apr 2024
Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies taking their projects in-house. We’ll cover ways to stand out and become viewed as an essential partner to future clients. Resources mentioned in this episode:Emma on LinkedIn: https://www.linkedin.com/in/emmasexton/Emma’s website: https://www.emmasexton.com/Lead Flow Sprint: https://kaffeen.club/lfs 🎯 This email is part of Kaffeen’s Reignite Reset series.Get instant access to the full Reignite system → kaffeen.co/reignite
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