Bevan Haynes: The Psychology Behind Every Car Purchase

Thrown into the world of dealership culture from a completely different career path, Bevan Haynes quickly discovered that automotive isn’t just about metal, margins, and month-end pressure. It’s about people, psychology, and understanding how buyers truly behave. In this episode, Bevan shares his journey from plastering and hospitality to selling new cars in Melville, Western Australia. He eventually built Milkshake Promotions, a business that now supports dealerships across the state with high-quality, face-to-face lead generation. Bevan breaks down what truly happens on a shopping centre display, how consumers think when they’re months away from buying, and what dealerships often get wrong when it comes to customer experience. He also discusses the rise of Chinese EV brands and the real internal hurdles sales teams face. Bevan delivers straight, practical insight for anyone in sales, automotive marketing, business development, or dealership leadership. Packed with industry knowledge, lived experience, and honest stories from the field, this conversation highlights why understanding people (not just products) is what drives long-term success in the automotive world.

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