AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Alan Brawn, principal of Brawn Consulting and CI's very own monthly Brains & Brawn contributor. With 70% of purchasing decisions happening before a salesperson gets involved, the role of a salesperson is changing and the marketing goes hand-in-hand with the product itself. The duo discuss the following:the ideal customer profile (4:42)the difference between sales and marketing (8:14)methodologies marketing and sales people in the commercial AV industry and integration companies should be implementing (13:54)and much more!For more exclusive AV+ interviews visit CommercialIntegrator.com. 

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