IKEA generates 0.1 percent of the world’s annual greenhouse gas emissions. Can this $40 billion multinational company become climate positive by 2030? Jesper Brodin, CEO of Ingka Group, joins Azeem Azhar to discuss how to grow a business while investing in renewable energy, sourcing sustainable materials, and building a circular economy. They also discuss: How being a leader in the “green revolution” is a business opportunity. How mass production could actually expedite progress towards sustainability. Why supporting customers in their efforts to re-use and recycle is part of IKEA’s plan. Further resources: “The Drive to Decarbonize with Ramez Naam” (Exponential View podcast, 2020) “Ikea says it’s easier being green if you are private” (Financial Times, 2020) “Ikea Will Buy Back Used Furniture” (New York Times, 2020) @azeem @ExponentialView Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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