SOC 201: Microtrend Final Boss - A Celebration of the Mundane

Humans are communal creatures and our desire to fit in and feel understood is why our species exists today. But how does this evolutionary urge impact our modern-day social interactions? In this episode we take a deep dive behind the sociology of microtrends and the roles of social media, capitalism, and marketing in their creation. Listen To Us Anywhere: YouTube: https://www.youtube.com/channel/UC5Bf6Gk-SuKnWK0zI0i3M3Q Contact Us: [email protected] Music: William PleasantDesign: Matheus LagoRequired Reading:The Psychology Behind the Rises and Falls of TrendsThe Psychology Of Trends: Why We Love, Adopt, and Leave ThemSocial Proof | The Psychology Behind Why We Follow OthersPost — The HighlanderDo you have ‘eyebrow blindness’? Here’s what’s behind the trend | National GeographicPure Novelty Spurs The Brain Why We Fall for Social Media Trends | Psychology TodayConsumption in the Great RecessionTrend Merriam Webster DupesHow Much Do Influencers Make?The Persuasive Power of Social Media Influencers in Brand Credibility and Purchase Intention The Excessive Nature of Overconsumption in American CultureHomophilyPeople Perceive Parasocial Relationships to be Effective at Fulfilling Emotional Needs

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