Pipe Dream | A B2B Marketing Podcast
Episodes
How to Manage Marketing When Your Company is Acquiring Another w/ Isabelle Papoulias
03 Mar 2022
Contributed by Lukas
In this episode, I sit down with Isabelle Papoulias, CMO at MediaflyShe shares her experience of leading the marketing strategy around an acquisition,...
How to Rebrand Your B2B Company w/ Robin Bodicoat
12 Feb 2022
Contributed by Lukas
In this episode, I sit down with Robin Bodicoat, Head of Marketing at Touchlight. He shares an amazing story of a two-year-long project he led at his ...
How to Run Marketing Through an IPO w/ Renette Youssef
03 Feb 2022
Contributed by Lukas
In this episode, I sit down with Renette Youssef, Chief Marketing Officer of Velo3D. She shared the story of when the company went public via SPAC l...
How to Navigate Moments of Change w/ Faaiza Ramji
13 Jan 2022
Contributed by Lukas
In this episode, I sit down with Faaiza Ramji, Founder of On Purpose. We talked about building brand and marketing strategies in non-SaaS businesses, ...
How to Create B2B Messaging That Converts w/ Diane Wiredu
02 Dec 2021
Contributed by Lukas
In this episode, I sit down with Diane Wiredu, Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.Drawing on her real-wor...
How to Master Developer Marketing w/ Ronak Ganatra
25 Nov 2021
Contributed by Lukas
In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS. We covered a topic everybody working in technology needs to understand - d...
How to Drive Growth in B2B (and Optimise for MQLs) w/ Marc Thomas
18 Nov 2021
Contributed by Lukas
In this episode, I sit down with Marc Thomas, Head of Growth at Powered By Search. We covered a lot of the BIG questions faced by B2B companies - from...
How to Give More Than You Take in B2B Social w/ Danielle Guzman
11 Nov 2021
Contributed by Lukas
In this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer. We broke down B2B social strategy into a 40-minute masterclass - fr...
How to Find Your Target Audience Online w/ Breezy Beaumont
04 Nov 2021
Contributed by Lukas
In this episode, I sit down with Breezy Beaumont, Head of Growth & Marketing at Correlated. We broke down how marketers can find out where thei...
How to Think About the Marketing Funnel in B2B w/ Amanda Natividad
28 Oct 2021
Contributed by Lukas
In this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro. We had a great, free-flowing conversation on everything from brea...
How to Set Creative (and Achievable) Goals
21 Oct 2021
Contributed by Lukas
Flying solo this episode. I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to hand...
How to Build an Enterprise Content Framework on a Startup Budget w/ Grace Baldwin
14 Oct 2021
Contributed by Lukas
In this episode, I sit down with Grace Baldwin, Content Strategist. We dived into her work on building an enterprise-scale funnel framework at Hiber. ...
How Can PLG Work Alongside an Inbound Strategy? w/ Jorge Soto
07 Oct 2021
Contributed by Lukas
In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise. We dived into a marketing discipline I'm the least familiar...
How to Create Video Content B2B Buyers Want to Watch w/ Ethan Beute
30 Sep 2021
Contributed by Lukas
In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.We dived into why video is the most effective medium to convey a one-one/on...
How to Build Credibility When You Don't Have Any Customers w/ Brook Perry
23 Sep 2021
Contributed by Lukas
In this episode, I sit down with Brook Perry, VP Marketing at 'nuffsaid. We dived into marketing at a startup that's still in stealth, finding opportu...
How to Run a Virtual Event That Doesn't Suck w/ Lisa Riley
16 Sep 2021
Contributed by Lukas
In this episode, I sit down with Lisa Riley, Senior Vice President and Head of Global Events at Forrester.We dived into how to run a virtual event tha...
How to Create Great Buyer Personas w/ Adrienne Barnes
09 Sep 2021
Contributed by Lukas
In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.We dived into what exactly a buyer persona is, why so many of them are...
How to Think About Using Fear in B2B Messaging w/ Andra Zaharia
02 Sep 2021
Contributed by Lukas
In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. We dived into the unique marketing challe...
How to Launch a B2B Media Publication that Creates Sales Opportunities w/ Amit Bivas
26 Aug 2021
Contributed by Lukas
In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.We dived into why the company has launched a standalone media publication (PostF...
How to Rebrand a 190-Year-Old Company w/ Sophie Hill
19 Aug 2021
Contributed by Lukas
In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.We dived into her work in tra...
How to Make Webinars More Interesting W/ Little Old Me
12 Aug 2021
Contributed by Lukas
In this episode, I sit down with... myself.That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom ...
How to Train Colleagues to Be Effective Social Advocates w/ Katie Cacchiani
05 Aug 2021
Contributed by Lukas
In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.We dived into how to prepare employees to take part in an advoca...
How to Find and Leverage B2B Influencers to Amplify Your Message w/ Alicia Russell
29 Jul 2021
Contributed by Lukas
In this episode, I sit down Alicia Russell, VP Marketing at Onalytica. We talk about how B2B brands can find and leverage influencers to amplify their...
How to Convince the First Members to Join Your B2B Community w/ Tom Bangay
22 Jul 2021
Contributed by Lukas
In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform. We talk about: His step-by-step strategy in b...
How to Run (and Measure) an ABM Campaign w/ Gia Cattaneo
15 Jul 2021
Contributed by Lukas
In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. We talk about: What a starter ABM campaign looks like and sett...
How to Scale a B2B Community for Finance Leaders w/ Dominique Farrar
08 Jul 2021
Contributed by Lukas
In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk. We talk about: Building CFO Connect, a communit...
How to Build a Lead Scoring System in Hubspot w/ Ali Schwanke
01 Jul 2021
Contributed by Lukas
In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.We talk about: Hubspot and why it - or a pl...
How to Build a Successful Employee Advocacy Programme w/ Claire Kennedy
23 Jun 2021
Contributed by Lukas
In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.In this episode, we talk about: What ingredi...
How to Write a Newsletter Worth Reading w/ Ivonne Aldaz
16 Jun 2021
Contributed by Lukas
In this episode, I sit down with Ivonne Aldaz, Marketing Specialist from Tint and author of the 'Future of Marketing' newsletter.In this episode, we...
How Social Listening Can Benefit B2B Brands w/ Chi Thukral
09 Jun 2021
Contributed by Lukas
In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.We talk about: What kind of insights brands can...
How to Build a B2B Communications Strategy in Under 100 Days w/ Michelle Garrett
24 May 2021
Contributed by Lukas
In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.We talk about: Should B2B start-ups pay for PR in the ear...
How to Build a Marketing Strategy on a Budget w/ Bethan Vincent
17 May 2021
Contributed by Lukas
In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow. We talk about: How...
How to Build an MVP Content Marketing Programme That Scales w/ Melanie Deziel
29 Apr 2021
Contributed by Lukas
In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”We talk abou...
How To Build Accessibility into Your Marketing Mentality w/ Alexa Heinrich
22 Apr 2021
Contributed by Lukas
In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.We talk about why creating a more inclusive ...
How to Take a B2B Blog Post from Good to Great w/ Masooma Memon
14 Apr 2021
Contributed by Lukas
In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies. We talk whether a blog is right for every B2B company, what makes...
How to Build a Baller Brand Strategy in B2B w/ Sanya-Jeet Thandi
31 Mar 2021
Contributed by Lukas
In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge ...
How to Think About B2B Events (Physical and Digital)
25 Mar 2021
Contributed by Lukas
In this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE. I also share...
How to Use Clubhouse (or any Social Audio App) in B2B w/ Josh Krakauer
17 Mar 2021
Contributed by Lukas
In this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency.We talk about whether companies should look to Club...
How to Create B2B Ads That Don't Suck
11 Mar 2021
Contributed by Lukas
In this episode, I talk about why most B2B ads suck. Or at least they do according to a new report from the LinkedIn B2B Institute and System1. I bre...
How to Use LinkedIn for More Than Just Lead-Gen w/ Charlie Whyman
02 Mar 2021
Contributed by Lukas
In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.We talk about how businesses can use Linked...
2021 B2B Marketing Trends w/ A Bunch of Folk
06 Jan 2021
Contributed by Lukas
In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisati...
How to Build a Successful B2B Community w/ Christina Pashialis
07 Dec 2020
Contributed by Lukas
In this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers. We talk about how B2B companies c...
How to Use Pop Culture to Hit Your MQL Target w/ Brianne Fleming
21 Nov 2020
Contributed by Lukas
In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru.We talk about how B2B companies can inject some ...
How to Build a 10,000 Strong B2B Email List from Scratch w/ Sean Blanda
31 Oct 2020
Contributed by Lukas
In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.We talk about how he and his team built their B2B email distribution li...
How the Cast of The Office Helped Trainual Win 2,000 New Accounts w/ Jonathan Ronzio
26 Oct 2020
Contributed by Lukas
In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.We talk about the creative ad campaign he and his team pulled t...
How to Develop a B2B Content Strategy That Drives Business Growth
13 Oct 2020
Contributed by Lukas
In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.We discuss how ...
How to Use Instagram to Promote People and Culture w/ Nicole Tabak
04 Oct 2020
Contributed by Lukas
In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight th...
How to Use a Podcast to Fuel a B2B Content Strategy
28 Sep 2020
Contributed by Lukas
In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing...
How to Build a Long, Happy Client-Agency Relationship w/ Alex Price
21 Sep 2020
Contributed by Lukas
In this episode, I sit down with Alex Price, Founder and Managing Director of 93digital, to have a good old chinwag on the things that can make or bre...
How to Run a B2B Social Media Strategy That Doesn't Suck w/ Syed Ali
09 Sep 2020
Contributed by Lukas
In this episode, I sit down with Syed Ali, Senior Manager of Social Media at Databricks, who shares his hard-won wisdom on what makes a B2B brand wort...
How I Wrote a White Paper That Got 800 Downloads
20 Aug 2020
Contributed by Lukas
Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads".I...
How Not To Write Boring Ass Copy w/ Hermione Wright
20 Aug 2020
Contributed by Lukas
Copy is the lifeblood of effective communication. But getting it right isn't easy. It can be daunting to sit down in front of a blank page and write s...