B2B IN 15
Episodes
B2B in 15 | Episode 35 | How to go viral on LinkedIn?
19 Mar 2026
Contributed by Lukas
Tycho shares the systems behind the viral LinkedIn content of Dapper.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn
20 Jan 2026
Contributed by Lukas
In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies
28 Oct 2025
Contributed by Lukas
In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful.News...
B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM
24 Aug 2025
Contributed by Lukas
Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In th...
B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline
21 Aug 2025
Contributed by Lukas
Tycho tells you his best practices when it comes to advertising on LinkedIn.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: h...
B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales?
06 Aug 2025
Contributed by Lukas
Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like th...
B2B in 15 | Episode 29 | How to go viral on LinkedIn?
28 Jul 2025
Contributed by Lukas
In this episode, Tycho shares his secrets around going viral on LinkedIn with video content.Newsletter: www.dapper.agency/resources/newsletterTycho&ap...
B2B in 15 | Episode 28 | What can you do to generate 'leads now'?
16 Jun 2025
Contributed by Lukas
What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO?Newsletter:...
B2B in 15 | Episode 27 | How to create viral B2B content that sells
02 Jun 2025
Contributed by Lukas
In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells.Newsletter: www.dapper.agency/reso...
B2B in 15 | Episode 26 | Making content stand out in the age of AI
04 Apr 2025
Contributed by Lukas
GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take...
B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn
24 Mar 2025
Contributed by Lukas
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/...
B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing
13 Mar 2025
Contributed by Lukas
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as ...
B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing
10 Mar 2025
Contributed by Lukas
Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing...
B2B IN 15 l Episode 22 | B2B Content that Converts
04 Mar 2025
Contributed by Lukas
In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/res...
B2B IN 15 l Episode 21 | What to do with only €1000 ad budget for LinkedIn?
17 Feb 2025
Contributed by Lukas
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/...
B2B IN 15 l Episode 20 | Do less to increase your marketing ROI
31 Jan 2025
Contributed by Lukas
Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI.Newsletter: ...
B2B IN 15 l Episode 19 | When To Expect Results?
23 Jan 2025
Contributed by Lukas
Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI?New...
B2B IN 15 l Episode 18 | How to Get Clients with 0 Marketing Budget
04 Nov 2024
Contributed by Lukas
In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing.Newsletter: www.dapper.agency/resources/newslett...
B2B IN 15 l Episode 17 | The Real Job of a Content Marketer
25 Oct 2024
Contributed by Lukas
In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think.Newsletter:...
B2B IN 15 l Episode 16 | Attention Precedes Conversion
18 Oct 2024
Contributed by Lukas
If you cannot get your prospect's attention, you will never convert your prospect.In this episode, Tycho shares content ideas that will grab your...
B2B IN 15 l Episode 15 | Niche Famous Framework: How we double our revenue every year
25 Sep 2024
Contributed by Lukas
In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework.Newsletter:https://www.dapper.agency/r...
B2B IN 15 l Episode 14 | Why your Demand Gen is not generating pipeline
06 Sep 2024
Contributed by Lukas
In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline.Newsletter:https://www.dapper....
B2B IN 15 l Episode 13 | The Ideal B2B Funnel Through a Content Lens
16 Aug 2024
Contributed by Lukas
In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial ...
B2B IN 15 l Episode 12 | What does the perfect Demand Gen team look like?
12 Aug 2024
Contributed by Lukas
In this podcast, Tycho talks you through the perfect set-up for a Demand Gen team.Newsletter:https://www.dapper.agency/resources/newsletterPersonal Li...
B2B IN 15 l Episode 11 | Demand Gen: How to measure success?
02 Aug 2024
Contributed by Lukas
Tycho reveals how he measures short-term success in Demand Generation.Newsletter: https://www.dapper.agency/resources/newsletter Tycho's LinkedIn...
B2B IN 15 l Episode 10 l How to create the perfect LinkedIn campaign for a high-ticket solution
19 Jun 2024
Contributed by Lukas
In this podcast, Tycho walks you trough the 6 steps to set up the perfect LinkedIn Campaign for a high-ticket product or service.https://www.dapper.ag...
B2B IN 15 l Episode 9 l Create better content, faster
22 May 2024
Contributed by Lukas
Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that...
B2B IN 15 l Episode 8 l How to use B2C channels to reach B2B audiences
22 Apr 2024
Contributed by Lukas
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels...
B2B IN 15 l Episode 7 l How do you build a successful personal brand on LinkedIn
14 Mar 2024
Contributed by Lukas
In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong lev...
B2B IN 15 l Episode 6 l The Fundamentals of Demand Capture
06 Mar 2024
Contributed by Lukas
Tycho shares all his secrets around Demand Capture in his new podcast episode. 1 How to make cold outreach work, and get you new business 2 How to N...
B2B IN 15 l Episode 5 l Setting up the marketing machine for a 2M service business: Step-by-step process
28 Feb 2024
Contributed by Lukas
In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue...
B2B IN 15 l Episode 4 l How to master your video content creation strategy
15 Feb 2024
Contributed by Lukas
In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and ...
B2B IN 15 l Episode 3 l How to keep your senior staff involved in content creation
27 Dec 2023
Contributed by Lukas
Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SM...
B2B IN 15 l Episode 2 - The Niche Famous Framework
07 Dec 2023
Contributed by Lukas
Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your cat...
B2B IN 15 l Episode 1 - Retargeting in B2B
27 Nov 2023
Contributed by Lukas
In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retarge...