B2B Marketers on a Mission
Ep. 102: Develop the Right Strategic Narrative for B2B Marketing
11 Oct 2022
Description
Marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s crucial to start with conducting research and a strategy. He also elaborates on the 5 main narrative approaches to consider when crafting a message.
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