B2B Marketers on a Mission
Ep. 114: How to Leverage Demand Generation for Better Results
22 Jun 2023
Deanna Shimota (CEO, GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys.
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