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B2B Marketers on a Mission

Ep. 120: How to Shorten the Sales Cycle with Case Studies

20 Sep 2023

Description

Julian Lumpkin (Founder & CEO, SuccessKit) on how B2B companies can accelerate sales at different stages of the sales process with case studies and video testimonials. Julian talks about what he thinks is slowing sales down, and he also provides the audience with great tips on how to create better case studies,.

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