B2B Marketers on a Mission
Ep. 122: How to Develop B2B Content That Solves Business Problems
11 Oct 2023
Description
Steve Goldhaber (CEO, 26 Characters) talks about the five common barriers to solving problems, what the six core business problems are, and the six effective techniques that B2B marketers can use to discover the real problem that they’re facing. He also elaborates on the different visions for a content marketing program.
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