B2B Marketers on a Mission
Ep. 129: How to Craft Interesting and Engaging Customer Stories
08 Feb 2024
Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also provides actionable tips that marketers can implement immediately.
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