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B2B Marketers on a Mission

Ep. 130: How to Build Owned Assets that Perform

15 Feb 2024

Description

Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

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