B2B Marketers on a Mission
Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts
20 Mar 2024
Description
Robin Schaffer (Principal AR Consultant, Schaffer AR) on how smart B2B marketers can start conducting outreach to analysts. She talked about what relationships with analysts entail. She also elaborates on the pitfalls to avoid, the process of analyst outreach and relationship building, and how to craft the right pitch.
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