B2B Marketers on a Mission
Ep. 139: How to Develop the Right Personas for Better B2B Content
17 Apr 2024
Description
Naomi Soman (Founder, Storylogick Consulting) on how B2B marketers can develop the right personas to adapt the B2B messaging across the funnel. Naomi highlighted the pitfalls to avoid and how marketers can leverage customer research to create personas that are actually useful.
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