B2B Marketers on a Mission
Ep. 155: How B2B Sales and Marketing Can Generate Better Results
30 Oct 2024
Description
Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.
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