B2B Marketers on a Mission
Ep. 156: How Video Uplevels Every Part of the Customer Journey
06 Nov 2024
Description
Jessica Deckinger (Operating Partner, Clearhaven Partners) on how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, and how to get internal buy-in.
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