B2B Marketers on a Mission
Ep. 157: How to Implement Better B2B Email Marketing Campaigns
14 Nov 2024
Description
B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) on how to implement better B2B email marketing campaigns. Jamie discussed the untapped potential of email marketing and the importance of first-party data and high-quality subscribers. He also highlighted the pitfalls to avoid, key metrics to focus on, and how data privacy and AI impact email marketing.
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