B2B Marketers on a Mission
Ep. 158: How to Effectively Promote Productized B2B Services for Maximum Impact
21 Nov 2024
Description
Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.
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