B2B Marketers on a Mission
Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies
06 Mar 2025
Description
Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.
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