B2B Marketers on a Mission
Ep. 168: How Creativity Leads to Better Results in B2B Marketing
19 Mar 2025
Description
James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced budget between brand building and sales-focused advertising. He also outlined the pitfalls to avoid, the significance of executional quality, and the impact of familiarity bias.
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