B2B Marketers on a Mission
Ep. 170: How Strategic Marketing Leads to More Profitable Clients
02 Apr 2025
Description
Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client’s unique needs and leveraging data-driven research to identify the right platforms.
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