B2B Marketers on a Mission
Ep. 176: How to Think Creatively and Get New Customers in B2B
14 May 2025
Description
Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.
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