B2B Marketers on a Mission
Ep. 177: How to Turn Around An Underperforming Marketing Campaign
21 May 2025
Description
Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.
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