B2B Marketers on a Mission
Ep. 179: How to Leverage Events to Drive B2B Marketing Success
04 Jun 2025
Description
Brynna DeSantiago (Head of Marketing, Encapture) on how to leverage events to drive B2B marketing success. Brynna discussed the importance of personalized outreach, common event marketing mistakes to avoid, and how smaller, more targeted events can deliver greater impact. She also highlighted the critical role of sales and marketing alignment and to conduct effective post-event follow-ups.
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