B2B Marketers on a Mission
Ep. 180: How to Optimize Your Martech Implementation for Marketing Success
11 Jun 2025
Raja Walia (CEO & Founder, GNW Consulting) who shared some proven strategies on how to optimize your martech implementation for marketing success. Raja emphasized the importance of aligning technology with business goals to set your team up for long-term success. He also shared some common pitfalls that teams should avoid and stressed the need for proper planning, accountability, and enablement.
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