B2B Marketers on a Mission
Ep. 184: How to Leverage Actionable Metrics to Drive Predictable Growth
06 Aug 2025
Description
Kenny Ridgell (Founder, Ridge Media LLC) shared tried and tested strategies on how to leverage actionable metrics to drive predictable growth. Kenny emphasized the importance of understanding a company’s sales cycle, prioritizing high-impact metrics, and simplifying data analysis. He also elaborated on how integrating CRM systems can improve marketing attribution and enable full-funnel visibility.
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