B2B Marketers on a Mission
Ep. 188: How to Strengthen Your B2B Differentiation with Competitive Intelligence
03 Sep 2025
Description
Layton Cox (Senior Director of Competitive Intelligence & Strategy Consulting, Sedulo Group), who shared his experience and provided valuable insights on how to strengthen your B2B differentiation with competitive intelligence. Layton emphasized the importance of primary research over the reliance on secondary data, and elaborated on the value of internal data and direct competitor insights.
Audio
Featured in this Episode
No persons identified in this episode.
Transcription
No transcription available yet
Help us prioritize this episode for transcription by upvoting it.
0
upvotes
Popular episodes get transcribed faster