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B2B Marketers on a Mission

Ep. 192: How Understanding Your B2B Buyers Can Drive Predictable Growth

01 Oct 2025

Description

Braedi DeLong (COO, The Sales Collective), on how understanding your B2B buyers can drive predictable growth. Braedi explained why the outdated “spray and pray” approach is no longer effective, and emphasized the need for targeted, intentional marketing. She expanded on the importance of clearly defining a realistic Ideal Customer Profile (ICP) and understanding stakeholder dynamics.

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