B2B Marketers on a Mission
Ep. 195: How to Build a Successful Content Strategy for Korea
22 Oct 2025
Hyein Yoon (Founder, HY Marketing), who shares proven marketing strategies and expert insights on how to build a successful content strategy for the Korean market. Hyein highlighted some of the key differences between Western and Korean B2B marketing approaches. She discussed the importance of understanding the hierarchical systems, the relationship-driven nature of conducting business, and how these influence decision-making in Korea.
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