B2B Marketers on a Mission
Ep. 49: How B2B Companies Can Develop Content that Actually Performs – Interview w. Brad Smith
30 Jun 2021
Description
Brad Smith (CEO, Wordable) talks about why B2B companies need to be paying attention to the content that they’re developing, the key components of a B2B content strategy, the key challenges facing the industry, and some best practices when it comes to developing content that generates better results.
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