B2B Marketers on a Mission
Ep. 51: How B2B Companies Can Use Performance Media More Effectively – Interview w. Mike Grinberg
14 Jul 2021
Description
Mike Grinberg (Founder/CEO, Proofpoint Marketing) on the importance of having the right strategy and understanding who your best customers are and why you should target them. Mike also elaborates on the most common mistakes and misconceptions, and why it’s critical to focus on content consumption as well as developing the right message and value proposition for your campaign.
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