B2B Marketers on a Mission
Ep. 7: How the Pandemic has Disrupted B2B Marketing - Interview with Michael Meier
28 Jul 2020
Description
B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make every step they take measureable, and inject creativity into their work in order to reboot for growth post-pandemic.
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