B2B Marketers on a Mission
Ep. 78: How to Boost Your B2B Content’s Performance – Interview w/ James Scherer
23 Feb 2022
Description
James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on what mistakes to avoid, the importance of strategy and research, and what metrics to pay attention
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