Brand Relationships: Effective Business Event Strategies

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted gatherings, and the shift in webinar promotions. The discussion highlighted the importance of aligning marketing messages with potential attendees' interests to capture their attention effectively. For businesses seeking to enhance their event strategies, this episode offers valuable guidance and actionable insights.Relevance of trade shows in the current marketing landscapeValue of in-person events in the digital ageImportance of first-party data and audience growth strategiesSignificance of creating valuable and educational contentBenefits of in-person events compared to virtual eventsTrend of upper management and entire teams attending trade showsAnticipating and preparing for organizing an in-person eventTrend of smaller, niche-specific eventsRise of executive retreats and specialized workshopsMarketing and planning timelines for business events If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________Guest Bio: Kristi Dougherty is a Media & Event Consultant and Industry Speaker, focused on magazine brand & revenue management; event launches and management: strategy, operations, marketing, and agendas; general marketing strategy and execution, revenue growth across channels and corporate level leadership.Linkedin: www.linkedin.com/in/kristidougherty____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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