B2B Marketing Excellence & AI Podcast
Episodes
How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AI
18 Dec 2025
Contributed by Lukas
How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AIIn this episode of B2B Marketing Excellence & AI, Donna Peterson a...
How Can AI Agents Help B2B Brands?
11 Dec 2025
Contributed by Lukas
How Can AI Agents Help B2B Brands?Episode Length: 23:49Host: Donna Peterson — World InnovatorsEpisode Overview:In this episode, Donna explores the g...
Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with Confidence
04 Dec 2025
Contributed by Lukas
Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with ConfidenceIn this episode, Donna Peterson talks about the real fears many...
How Association Membership Can Boost SEO and Drive B2B Industry Growth
27 Nov 2025
Contributed by Lukas
In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from...
How can legacy industrial brands stay visible when sales seem steady?
20 Nov 2025
Contributed by Lukas
Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can c...
How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?
13 Nov 2025
Contributed by Lukas
How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?In this episode of B2B Marketing Excellence & AI, Donn...
What Digital Shifts for Small B2B Teams Make the Biggest Impact?
06 Nov 2025
Contributed by Lukas
Episode Title: What Digital Shifts for Small B2B Teams Make the Biggest Impact?Host: Donna Peterson, World InnovatorsGuest: Josh Blankenship | OuterBo...
How to Use AI to Uncover What Your B2B Audience is Really Asking
30 Oct 2025
Contributed by Lukas
Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode Summar...
Data That Delivers: Governance & Authentic AI Content
23 Oct 2025
Contributed by Lukas
Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Ed...
Email Marketing & AI: How to Fill Seats for High-Value Events
16 Oct 2025
Contributed by Lukas
Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitat...
Higher Education Marketing in the Age of AI: Building Global Trust with Bridgette Lehrer, UC Berkeley
09 Oct 2025
Contributed by Lukas
In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader for the Berkeley...
How to Get Your Team to Embrace AI: Leadership, Training & The Why
02 Oct 2025
Contributed by Lukas
Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking...
The Power of Public Speaking: Transforming Your Business
25 Sep 2025
Contributed by Lukas
For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything ch...
Event Organizers Would Never Sell You This
18 Sep 2025
Contributed by Lukas
Episode: Event Organizers Would Never Sell You ThisHost: Donna Peterson, World InnovatorsHave you ever registered for a conference and suddenly been f...
How Leaders Build Trust Through Transparency
11 Sep 2025
Contributed by Lukas
Episode: How Leaders Build Trust Through TransparencyHost: Donna Peterson, World InnovatorsGuest: Alfred Leach, President of Leach AdvisorsEpisode Sum...
Direct Mail & AI: Old-School Impact with New-School Tools
04 Sep 2025
Contributed by Lukas
Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger mar...
Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North America
28 Aug 2025
Contributed by Lukas
Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North AmericaMarketing industrial equipment is complex — long sa...
How Pennant Moldings Uses AI and Traditional B2B Marketing
21 Aug 2025
Contributed by Lukas
How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn’t like s...
B2B Personalized Video Marketing: How to Get in Front of the Right Decision-Makers
14 Aug 2025
Contributed by Lukas
In-person meetings will always be the gold standard for building relationships. But in B2B, you can’t always sit across the table right away. That’...
Standing Out on YouTube: Expert Tips for Lead Generation
07 Aug 2025
Contributed by Lukas
Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end...
How To Optimize B2B Marketing Campaigns For ROI
31 Jul 2025
Contributed by Lukas
How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you ca...
Demystifying Prompt Engineering: Simplifying AI for Everyday Use
24 Jul 2025
Contributed by Lukas
In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a s...
How to Effectively Market High-Value Offers in a Long Sales Cycle
17 Jul 2025
Contributed by Lukas
How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, share...
Purpose, Personalization, and AI – What B2B Can Learn from Hallmark
10 Jul 2025
Contributed by Lukas
What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, P...
Real Beats Robotic: Why Your Voice and Face Matter More Than Ever
03 Jul 2025
Contributed by Lukas
Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You’re...
Warm Up Trade Show Leads with ChatGPT
26 Jun 2025
Contributed by Lukas
Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this epi...
Lead with Meaning: A Conversation with Hallmark’s Patrick McCullough
19 Jun 2025
Contributed by Lukas
If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick ...
Gain The Right Leads, Not Just More
12 Jun 2025
Contributed by Lukas
In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opport...
Real Ways I Used ChatGPT to Save Time & Stay Sharp
05 Jun 2025
Contributed by Lukas
Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. N...
From Chaos to Clarity: How Sales Teams Can Use ChatGPT
29 May 2025
Contributed by Lukas
Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopen...
Why Is It So Hard to Instill Trust in B2B Marketing?
22 May 2025
Contributed by Lukas
Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellenc...
GPTs Replaced Endless File Searching
15 May 2025
Contributed by Lukas
Episode Title: GPTs Replaced Endless File SearchingShow Notes:In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frus...
Cold to Connected: Making Your Email Marketing Meaningful
08 May 2025
Contributed by Lukas
Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relati...
Streamline Your B2B Marketing Workflow with AI
01 May 2025
Contributed by Lukas
In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being aske...
Turning Clicks into Registrants: Strategies for Executive Education Programs
24 Apr 2025
Contributed by Lukas
http://www.worldinnovators.com *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationsh...
Email & Banner Strategy for Executive Education
17 Apr 2025
Contributed by Lukas
In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspi...
Balancing AI and Human Connection in B2B Marketing
10 Apr 2025
Contributed by Lukas
Episode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s...
Analyze Transcripts with AI: Enhancing Communication and Relationships
03 Apr 2025
Contributed by Lukas
Episode Title:Analyze Transcripts with AI: Enhancing Communication and RelationshipsEpisode Description:In this episode of the B2B Marketing Excellenc...
How AI and Outside Perspectives Help Industrial Brands Stand-Out
27 Mar 2025
Contributed by Lukas
How AI and Outside Perspectives Help Industrial Brands Stand-OutAre your marketing and sales messages starting to sound the same? You’re not alone. ...
Understanding Your B2B Audience: Aligning Marketing & Sales for Better Results
20 Mar 2025
Contributed by Lukas
Understanding Your B2B Audience: Aligning Marketing & Sales for Better ResultsIn this episode of the B2B Marketing Excellence & AI Podcast, host Donna...
AI Adoption Starts at the Top: How Leaders Can Inspire Success
13 Mar 2025
Contributed by Lukas
AI Adoption Starts at the Top: How Leaders Can Inspire SuccessEpisode Summary:In this episode of B2B Marketing Excellence & AI, host Donna Peterson sh...
Maximizing Efficiency with ChatGPT's New Task Feature
06 Mar 2025
Contributed by Lukas
Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT’s beta release with her ...
Leveraging Custom GPTs for Enhanced Sales and Marketing Efficiency
27 Feb 2025
Contributed by Lukas
Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matth...
Find High-Quality B2B Leads Faster: Seamless.AI Transforms Your Research
20 Feb 2025
Contributed by Lukas
In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how t...
From Generic to Genuine: How AI Personalizes Email Messages
13 Feb 2025
Contributed by Lukas
In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing...
Meet Izzy: My AI Assistant for B2B Marketing Success
06 Feb 2025
Contributed by Lukas
In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson introduces her AI assistant, Izzy, powered by ChatGPT. Together, the...
Use Email Marketing to Secure In-Person Meetings
30 Jan 2025
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable ...
Leveraging AI to Personalize B2B Marketing for Relationship Building
23 Jan 2025
Contributed by Lukas
In this episode, we explore the rapid advancements in AI and how they can be applied to B2B marketing strategies. AI has evolved significantly—from ...
Analyze, Adapt and Succeed: Improving Response Rates in B2B Marketing
16 Jan 2025
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by...
Use AI to Strategize for 2025: Achieve Goals and Build Meaningful Relationships
09 Jan 2025
Contributed by Lukas
When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn’t...
Breaking the Status Quo - Embracing Change is Crucial for B2B Success
19 Dec 2024
Contributed by Lukas
Do you resist change, even though you know it’s necessary for growth? You’re not alone. This episode is for anyone ready to turn resistance into r...
Hallmark Movies & B2B Marketing
12 Dec 2024
Contributed by Lukas
The Importance of Human Emotion in B2B MarketingEpisode Summary:Did you know that 80 million people watch Hallmark Christmas movies each year? What ma...
Avoiding Spam Traps in B2B Marketing
05 Dec 2024
Contributed by Lukas
Episode Summary:In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketer...
Elevator or Stairs? Choosing Industry-Specific Email Lists
29 Nov 2024
Contributed by Lukas
Episode SummaryIn this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take ...
Buy a Jet? Know Your Audience.
21 Nov 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using ...
Every Action Builds Trust, Every Ripple Builds Industrial B2B Brands
07 Nov 2024
Contributed by Lukas
In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance ...
Precision Marketing: Sourcing Email Lists that Deliver
25 Oct 2024
Contributed by Lukas
Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Lear...
Navigating Marketing in Manufacturing: Tips for Lean Teams
13 Sep 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape....
How Relationships Impact Digital Sales (and why it matters)
30 Aug 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. Th...
Beyond Basics: Advanced ChatGPT Tactics for B2B Marketers
16 Aug 2024
Contributed by Lukas
Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Do...
Unlocking the Power of ChatGPT for B2B Brands
02 Aug 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications fo...
From Sustainability to AI: Marketing Challenges in Agriculture
19 Jul 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about...
Lead Generation vs. Branding: Finding the Right Balance
05 Jul 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Gro...
From Legacy to Innovation: The Power of Brand Ideology
14 Jun 2024
Contributed by Lukas
The Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Pete...
The AI Advantage: Building Relationships in B2B Marketing
31 May 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how A...
Decoding the Myth: Is Email Marketing Really Dead?
10 May 2024
Contributed by Lukas
In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at In...
How Industrial Brands can Drive Change with ESG Initiatives
26 Apr 2024
Contributed by Lukas
In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribut...
LinkedIn Leverage for Lean Manufacturing Teams
12 Apr 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at Tus...
Brand Relationships: Effective Business Event Strategies
28 Mar 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultan...
Pharma B2B Insights: Navigating Growth and Trends
15 Mar 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishin...
How can Industrial Brands Differentiate and Grow in a Competitive Market?
01 Mar 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial ...
How Marketing and Sales Work Together to Drive Business Growth
16 Feb 2024
Contributed by Lukas
In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explor...
The Most Crucial Elements for Industrial Branding
02 Feb 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strate...
Podcasting: The Key to Building Relationships with Your B2B Audience
19 Jan 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering ...
The Most Valuable Tips for Using ChatGPT in Business Communications
05 Jan 2024
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI t...
What B2B Brands Can Learn From Forest Gump
21 Dec 2023
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling autho...
Standing Out in the Digital Landscape: AI as the Secret Weapon
08 Dec 2023
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews AI and content generation expert Mitch Eisen. They discuss the...
Collaboration and Value Creation: Nick Martin's Recipe for Success in the Wine Industry
24 Nov 2023
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's exp...
AI Powered Sales and Marketing: Transforming B2B Relationships in the Digital Era
09 Nov 2023
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging i...
Learn From a 70-Year-Old Legacy Brand How to Stay Relevant in Today's B2B Marketing Landscape
26 Oct 2023
Contributed by Lukas
In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th a...
Revolutionizing B2B Marketing in 2024 - Master Cohesive Strategies with AI Tools
13 Oct 2023
Contributed by Lukas
In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligen...
Learn How Industry Associations and Publications Can Help You Catapult Relationships to the Next Level
07 Sep 2023
Contributed by Lukas
In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discuss...
Effective Strategies for Audience Growth and Engagement in B2B Publishing
31 Aug 2023
Contributed by Lukas
In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishin...
The Most Effective Strategies for Marketing to Engineers
17 Aug 2023
Contributed by Lukas
GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way the...
Print: The Trustworthy Marketing Tool B2B Companies Can’t Ignore
10 Aug 2023
Contributed by Lukas
In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the impor...
Launching B2B Podcasts That Drive Growth
03 Aug 2023
Contributed by Lukas
“If people like you they will listen to you, but if they trust you, they’ll do business with you.”Quote by Zig ZiglarIn order to grow their busi...
How B2B Brands Can Gain Pricing Power Through Brand Loyalty
27 Jul 2023
Contributed by Lukas
Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead ...
Bring in Additional Revenue Streams and Lead Generation Programs – Part 2
20 Jul 2023
Contributed by Lukas
In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented the...
How to Grow Your B2B Audience with Quality Contacts – Part 1
13 Jul 2023
Contributed by Lukas
We all want to grow our audience and customer database, but we must concentrate on quality! How can we do this?During the next two episodes, Vesna M...
The Power of Relationships, Trust, and Purpose
29 Jun 2023
Contributed by Lukas
If you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you.Mitch Bettis, owner and president ...
Navigating the Changing Landscape of Pharma and Life Sciences Marketing
15 Jun 2023
Contributed by Lukas
In recent years, the life science and pharmaceutical industries have experienced unprecedented growth. As this momentum continues, it is critical for ...
How To Choose the Right Marketing Technology
18 May 2023
Contributed by Lukas
There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No ...
Expert Strategies for Measuring B2B Corporate Communications and Emails
11 May 2023
Contributed by Lukas
Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), f...
Tips on How to Profitably Grow Your Industrial Business
27 Apr 2023
Contributed by Lukas
Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO...
The Importance of Authenticity in Industrial Branding
13 Apr 2023
Contributed by Lukas
In this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years o...
Evolution of Leadership: Are You Evolving?
31 Mar 2023
Contributed by Lukas
Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and...
Gain Clarity on Your Customers’ Needs: Mapping Your Customer Journey
17 Mar 2023
Contributed by Lukas
Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help y...
Learn How Industry Magazines Can Help You Form Relationships With Your Audience
02 Mar 2023
Contributed by Lukas
In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and adverti...
Breaking the Mold: The Benefits of Ditching Traditional B2B Advertising
16 Feb 2023
Contributed by Lukas
In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of...
Unleash Success: 5 Steps to Implement Your Plans
10 Feb 2023
Contributed by Lukas
In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:How to...