How Relationships Impact Digital Sales (and why it matters)

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape. Timestamps-00:00 Introduction to Sales and Marketing Alignment00:23 Meet Mark Decker: Director of Sales for North America01:27 Effective Sales Techniques and Strategies02:07 The Importance of Personal Relationships in Sales03:55 The Role of Research and Cultural Understanding06:38 The Power of Handwritten Notes08:00 Leveraging Modern Technologies like ChatGPT09:48 Balancing Modern and Traditional Approaches11:21 The Salesperson as a Pioneer12:44 Adapting to Customer Needs13:43 Green Energy and Market Adaptation15:10 Digitalization and Technological Advancements18:29 Motivating and Educating the Sales Team22:09 The Importance of Trust and Authenticity23:28 Challenges and Responsibilities of a Sales Director27:27 Conclusion and Final Thoughts  If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

There are no comments yet.

Please log in to write the first comment.