From Sustainability to AI: Marketing Challenges in Agriculture

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies in the rapidly growing agricultural sector. They discuss how modern technologies like AI and new machines are transforming farming, the need for tailored content for different demographics, and how various formats such as video, digital guides, and interactive content can engage younger audiences. Cheryl also highlights the importance of understanding target audiences, retention strategies, and continually reassessing marketing efforts to stay relevant and effective.Timestamps-00:00 Introduction to the Global Agricultural Market01:22 The Importance of Evolving Marketing Strategies02:11 Challenges in the Agricultural Industry03:45 Technological Innovations in Agriculture04:59 Adapting Marketing for Different Demographics06:54 Engaging the Younger Generation in Farming10:44 Effective Communication and Team Collaboration13:39 Successful Marketing Strategies and Examples21:25 Analyzing Metrics for Continuous Improvement25:26 Conclusion and Final Thoughts If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music  *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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