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B2B Marketing Excellence & AI Podcast

From Chaos to Clarity: How Sales Teams Can Use ChatGPT

29 May 2025

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Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened. In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.At World Innovators, we’ve spent over 40 years helping industrial brands build real relationships. This episode shares one of the ways we’re helping clients do that faster and more effectively—with empathy at the core.What You’ll Learn:Why generic messaging is killing your sales momentumHow to use ChatGPT to quickly tailor emails for different buyer rolesPrompts that help uncover real industry pain points—fastHow to ensure your messaging shows authentic empathyReal-world examples of how sales reps transformed their outreach in minutesTimestamps:00:00 – Introduction: The chaos sales teams face01:02 – Why AI tools like ChatGPT are a game-changer01:49 – What makes a message resonate (and what falls flat)03:29 – How to prompt ChatGPT for personalized messaging05:24 – Researching your buyer’s world—without wasting hours06:44 – The role of empathy in building real sales relationships10:26 – Real-world examples & quick applications21:47 – Wrap-up: A clear path forward for industrial sales teamsResources:Download the FREE worksheet: 5 Ways Brands Can Show Genuine EmpathyWatch the supporting videos: World Innovators YouTube Channel *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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