Email Marketing & AI: How to Fill Seats for High-Value Events

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when combined with AI to improve timing, segmentation, and message clarity. You’ll learn how to build awareness early, craft value-based reminders, and simplify your calls-to-action so even the busiest professionals follow through.From understanding long approval chains to empowering your recipients to become your internal advocates, this episode shows how empathy, planning, and AI-supported consistency turn one-off promotions into campaigns that fill high-value events and strengthen long-term relationships.Key Takeaways You Can Implement Right Away:Start early. Launch your awareness campaign well before your deadline—auctions: 4+ weeks; education: 3–6 months.Educate, don’t sell. Provide value that helps recipients make informed decisions and advocate internally.Use AI to assist. Let AI help you plan cadence, segment your list, and build cohesive message series.Make reminders cumulative. Each message should build momentum, not restart the story.Simplify every action. Clear buttons, short text, and visible deadlines ensure people act fast.Add empathy and consistency. Show genuine care — not pressure — so your audience trusts your brand.Episode Chapters:00:00 The new challenge: Late registrations & busy schedules02:00 Why high-value events need longer lead time and smarter planning05:30 Using email and AI to drive awareness, approval, and attendance10:00 The three pillars: Awareness, Reminders & Simplicity15:30 How to humanize your campaigns and guide decisions with empathy18:10 Closing thoughts & call to actionCall to Action:If your event campaigns aren’t getting the results you need, it’s time to slow down, plan smarter, and deliver value that earns trust. AI can help you stay consistent, but the heart of success is empathy and timing. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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