LinkedIn Leverage for Lean Manufacturing Teams

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B2B marketing in the manufacturing sector. They highlight the importance of aligning LinkedIn content with a company's vision and values, the benefits of personal and company pages, and the need for flexibility in content planning. The conversation also covers the role of employee engagement on LinkedIn and the platform's value for networking and industry engagement.  They touch on-Challenges faced by manufacturers with lean marketing teamsStrategic use of LinkedIn for marketingLeveraging LinkedIn for sharing informative contentImportance of consistency in posting and use of scheduling toolsBenefits of company and individual LinkedIn pagesImportance of flexibility in content planningSignificance of employee engagement on LinkedInImportance of personalized and authentic communication on LinkedInEvolving role of LinkedIn beyond job searchingIf you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________Guest Bio: As the Marketing & Community Relations Manager at TuscoMFG, Kait creates and administers effective marketing campaigns that generate leads and drive sales for the company. She has an MBA in Marketing and over 10 years of experience in marketing communications, content creation, and social media management. Her primary duties entail creating and administering nurture email campaigns, content creation for website and social media, and assisting the sales team with qualifying leads and prospective clients. Additionally, she coordinates with outside agencies for outbound lead generation and market penetration campaigns. Linkedin: https://www.linkedin.com/in/kaitgw/____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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