Breaking the Mold: The Benefits of Ditching Traditional B2B Advertising

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience. It has been reported that people see between 4,000 to 6,000 ads every single day. For brands to stand out they must make sure that their message speaks directly to their audience. These messages need to be found on different channels so that your audience sees them and keeps your company top of mind.The conversation covered a wide range of topics, including:The challenges of programmatic advertising The importance of multi-channel marketing The role of branding in lead generationKey elements of effective advertisingThis episode also provides practical tips and insights for businesses looking to use programmatic advertising to drive growth and success.Today’s B2B marketing has to be about building relationships that instill trust.  When these relationships are formed you will see your business grow year after year.For more information about Awarity, visit https://www.awarity.com/If you’d like my checklist on How to Implement Your B2B Marketing Strategy, send me an email at [email protected]================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation! *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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