Use AI to Strategize for 2025: Achieve Goals and Build Meaningful Relationships

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn’t just a machine; it was a symbol of progress. Over the years, I’ve seen firsthand how technology can transform the way we work—if we’re willing to embrace it.In this episode of the B2B Marketing Excellence Podcast, I talk about why companies need to evolve with new technology, especially as we head into 2025. Change can feel overwhelming, but it also opens doors to incredible opportunities.Today, I’ll walk you through three simple, actionable steps to start using AI in your marketing—without feeling like you’re drowning in jargon or complexity:Set Measurable Goals and Get to Know Your Audience BetterI’ll show you how AI can help you uncover what your audience truly cares about and create strategies that connect with them on a deeper level.Work Smarter with AI-Powered Team ToolsImagine freeing up hours of your team’s time by automating repetitive tasks so they can focus on the creative, human side of marketing.Create Personalized Content That Builds TrustAI isn’t just about data—it’s about using that data to deliver content that solves problems, speaks to your audience, and builds real relationships.This episode is packed with relatable examples, practical tips, and encouragement to help you and your team embrace AI as a tool—not a threat. Let’s face it, the world of marketing is evolving, and we need to evolve with it. Timestamps:00:00 My Mom and the Olivetti: A Look Back at Technology01:53 Why Companies Can’t Afford to Ignore AI03:03 Three Steps to Get Started with AI05:18 Step 1: Set Goals and Know Your Audience10:13 Step 2: Align Your Team with AI Tools13:06 Step 3: Deliver Tailored Content That Resonates16:17 Wrap-Up and Words of Encouragement Subscribe and Share:🔔If you’re feeling stuck or unsure about where to start with AI, you’re not alone. Let’s chat about how World Innovators can help you take that first step toward creating smarter, more meaningful marketing strategies.So grab a cup of tea, hit play, and let’s explore how AI can help your company grow in a way that feels human, authentic, and achievable. I hope this episode Inspires Success.Connect on LinkedIn: Donna PetersonExplore marketing strategies: World Innovators *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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