Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with Confidence

Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with ConfidenceIn this episode, Donna Peterson talks about the real fears many B2B marketers face when thinking about using AI tools and large language models. She explains why choosing an AI tool can feel overwhelming and why many industrial brands, executive education programs, and companies with long sales cycles hesitate to get started.Donna highlights three concerns she hears most often:• Not knowing which large language model to choose• Worrying that AI will harm personal relationships• Feeling unsure about learning what seems like a new technologyShe explains that tools like ChatGPT, Gemini, and Copilot all work in similar ways, and the key is understanding how to guide them. Donna reinforces that AI should not replace personal connection. Instead, it should give marketers more time to build trust by handling routine tasks in the background.Listeners will learn how large language models respond to clear direction, why “garbage in, garbage out” still applies, and how to start using AI safely without risking their brand voice. Donna also discusses the increasing interest in AI agents and why companies need to understand LLMs before creating customized agents for different departments.The episode includes simple steps B2B teams can take to start using AI immediately, along with practical guidance for industrial marketers who want to use AI without losing the human touch that builds long-term relationships.These insights support marketers looking for clarity on how to start with AI, how to protect their brand voice, and how to use AI tools responsibly in B2B marketing.Episode Chapters:00:00 Introduction and Purpose00:56 Common Fears of B2B Brands Using AI01:29 Choosing the Right AI Tool02:38 Overcoming the Fear of Learning New Technology03:23 Maintaining Personal Connections with AI05:20 Deep Dive into Large Language Models06:19 The Importance of AI Training in Corporations08:01 The Role of AI Agents in Business10:38 Practical Tips for Using AI Effectively14:38 The Risks of Relying Solely on Software Platforms19:29 Final Thoughts and EncouragementIf you found this episode helpful, please subscribe and rate the show. Your support helps us reach more B2B professionals and continue our mission to inspire success.We do Individual & Team Training as well as Speaking Engagements. See contact details below. *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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