Understanding Your B2B Audience: Aligning Marketing & Sales for Better Results

Understanding Your B2B Audience: Aligning Marketing & Sales for Better ResultsIn this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson explores one of the biggest challenges in B2B marketing—truly knowing your audience. Too often, marketing and sales teams operate in silos, leading to missed opportunities and wasted efforts. But when both teams align, magic happens: you reach the right people, with the right message, at the right time.I’ll walk you through practical ways to refine your audience targeting, from programmatic campaigns that provide real engagement insights to tools like Seamless.ai that help you test and expand a high-quality prospect list. We’ll also dive into how industry-specific publications and conferences can help you reach the decision-makers who need your solutions most.This isn’t about guesswork or just throwing money at ads—it’s about intentional, strategic marketing that builds real relationships and ultimately drives better results. If you’ve ever felt like your outreach isn’t connecting, this episode will give you tactical steps to align marketing and sales so they work together toward a shared goal.Takeaways:00:33 – Understanding Your Target Audience: Beyond Basic Demographics03:13 – Using Programmatic Campaigns to Refine Targeting05:33 – How Seamless AI Helps You Build & Test a Qualified Audience08:20 – Industry-Specific Publications & Conferences: Why They Still Work13:09 – Aligning Sales & Marketing to Speak the Same Language If you’re looking to refine your targeting, strengthen your marketing & sales alignment, and build relationships that actually convert, this episode is for you!👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode! *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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