The AI Advantage: Building Relationships in B2B Marketing

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes that while traditional marketing strategies often fail, integrating AI tools can transform marketing efforts. Donna covers various AI tools like ChatGPT, Descript, and Canva, highlighting their benefits in audience research, content creation, and engagement. She also offers practical advice on setting objectives, managing multiple touchpoints, and ensuring data privacy. The episode aims to help marketers transition from broad, generic promotions to tailored, relationship-focused strategies.They touch on-How AI tools can transform B2B marketing by building relationshipsCustomer-centric messagingKnow the audience through research and personalized messagingBuilding and maintaining long-term business relationshipsChallenges marketers face, such as lack of time and managing multiple touchpointsIntroduction to various AI tools like ChatGPT for research and content personalizationBest practices for using AI tools, including setting objectives and ensuring the content reflects the brand's voice Utilizing tools like Descript for video editing and Canva for graphic creation and engaging contentWarnings about the use of AI tools regarding proprietary information and data privacyIf you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle PodcastsLinks to platforms mentioned-ChatGPTDescriptCanva *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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