How B2B Brands Can Gain Pricing Power Through Brand Loyalty

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability.Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.”This episode offers a deep dive into the importance of solid marketing strategies in contemporary business, emphasizing how integral it is for senior leadership to concentrate on building relationships that instills trust and cultivating brand loyalty. During this conversation with Chris Burggraeve, the Founder of Vicomte LLC, we will discuss the following:The importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. Pricing power.How to keep your brands fresh for the next generation.Fundamentals of marketing amid digital transformation.How to communicate the value of marketing.Chris’s insights will help you set up solid marketing strategies that will have your company growing year after year.Learn more about our guest today - Chris Burggraeve is an award-winning B2C and B2B brand builder. After a 23-year corporate career at Procter & Gamble, The Coca-Cola Company, and AB InBev (Global Chief Marketing Officer of the world’s biggest brewer), he now helps clients to (re)create brands with sustainable pricing power via Vicomte, his NYC based marketing strategy advisory organization.Contact Chris at [email protected], via WhatsApp at +1 646 853 3719, or via LinkedIn https://www.linkedin.com/in/chrisburggraeve/Chris’s Books:MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic AgeMarketing IS NOT a Black HoleFor more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected] our website at http://www.worldinnovators.com================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== To learn more, subscribe and get notifications on new episodes when they become available.Click the YouTube Subscribe button above.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence *** Reach out to [email protected] you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

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